B2B Product Marketing Leader
Robert Lee

Robert
Lee

IoT · Telematics · Connected Hardware · SaaS

Engineer by training. Builder by heart. I turn complex B2B tech products into commercial growth by clearing GTM friction.

Business impact
$80M+
across 20+ launches
Revenue growth
Arity telematics portfolio
Portfolio CAGR
60%
Signify smart LED, 2.3× industry
About

Engineer. Strategist.
Builder.

I started as an electrical engineer, which means I ask different questions than most marketers. I want to know how the product actually works, because that's where real differentiation lives.

I've built GTM motions at companies ranging from global category leaders to high-growth startups: Arity, Aeris, Signify, Midtronics, etc. across insurance telematics, cellular IoT, smart lighting, automotive diagnostics, and telecom industries.

My edge is translating technical depth into commercial momentum, connecting product, sales, and executive teams around narratives that close deals and expand pipelines.

Kellogg School of Management
MBA · Northwestern University
Cornell University
MEng, Optoelectronics
Georgia Tech
BS, Electrical Engineering
Previous employers
NortelAlcatel-LucentNavteqTellabsMidtronicsSignifyAerisArityPeblNortelAlcatel-LucentNavteqTellabsMidtronicsSignifyAerisArityPebl
Career Highlights

Results that compound.

Revenue, growth rate, pipeline velocity. The metrics that matter.

Arity
YoY revenue growth repositioning the insurance telematics portfolio. Landed 3 enterprise customers.
Aeris
42%
MQL-to-SQL conversion after ICP overhaul, messaging refresh, and sales enablement rebuild.
Signify
60%
CAGR growing the smart LED portfolio from $1M to $10M+, at 2.3× the industry average.
AI adoption

A journey that started in 2020

2020
"Lighting industry a decade from now" (Signify)
Wrote publicly about where connected lighting and smart environments were heading. Signify named me one of their most popular bloggers, with two articles in their top 5 for the year.
Connected lighting concept
2023
"What do driving risk prediction and ChatGPT have in common?" (Arity)
Connected generative AI to insurance telematics the same year ChatGPT broke into the mainstream.
AI and human concept
2024
Gen AI integration into the CRM (Arity)
Integrated Crayon competitive intelligence into the CRM to automate real-time intel gathering and lay the foundation for AI-powered marketing workflows.
2025
First vibe-coded tool: underwriting ROI model
Taught myself to build a working tool that models a buyer's underwriting P&L, using the combined-ratio method with adjustable assumptions. Built v1.0 in Lovable, then rebuilt the engine with Claude for real, defensible math.
2026
Vibe-coding becomes routine
A competitive battle-page generator, a 2-minute interview stopwatch, this portfolio. Tools built as needed, not as one-off experiments.
</> battle page timer portfolio tools, built as needed
Featured Work

Recent impact

The work behind the numbers.

ARITY
2022–2025
Repositioning insurance telematics for enterprise growth
Led full PMM function for Arity's insurance telematics portfolio. The 4× growth came from repositioning the narrative from feature-focused to outcome-driven, introducing a data visualization tool that democratized ICP segmentation and profiling, co-marketing with McKinsey, and pioneering Gen AI-powered competitive intelligence workflows. Later led the launch of the telematics dataset on Google Cloud Marketplace.
Revenue growth
AERIS
2021–2022
IoT GTM overhaul & demand-gen rebuild
Established GTM strategy and messaging for Aeris IoT connectivity and device management SaaS solution. Led a full ICP overhaul and sharpened positioning for the remote health monitoring and fleet management verticals. Drove demand gen across 30+ assets and 7 campaigns, delivering a 42% MQL-to-SQL conversion rate and significantly improved pipeline quality.
42%
MQL-to-SQL
SIGNIFY
2017–2021
Smart LED portfolio: $1M to $10M+ in four years
Owned end-to-end GTM strategy for Signify's commercial smart lighting LED electronics portfolios: product, pricing, channels, promotion, and partnerships. Built the ecosystem partner motion with Enlighted and Lutron to expand market reach, and established thought leadership that positioned Signify as the premier technical authority in commercial smart lighting.
60%
CAGR, 2.3× industry
Testimonials

From the people
who've seen the work.

Pulled directly from LinkedIn recommendations.

JEFFSolution Engineering Director, Arity

"His ability to use analytics to help drive marketing, strong entrepreneurial spirit, and readiness to partner for collective success. An asset to organizations that need that unique intersection of hands-on execution, strategy through analytics, and collaboration."

KEITHVP of Marketing, Aeris

"One of the most important new hires I made at Aeris. His energy, self-starter mindset, and ability to build rapport across the company are key intangibles. With his stewardship I delivered some of the best sales enablement assets I've seen."

MURALISenior Product Manager, Midtronics

"Very analytical, strategic, and forward-looking. A diverse set of unique skills that complement his engineering background: strategic thinking, execution, and creativity."

Contact

Let's build
something real.